ARTY:ACTIVE recently joined forces with Guangzhou-based fashion run crew One Box Crew for a unique cross-city running tour, blending sport with cultural exploration. Despite the unstable weather, a group of enthusiastic runners gathered at the brand's new store in Tai Kok Tsui, geared up in ARTY:ACTIVE apparel, ready to explore the neighborhood on foot.
Led by brand ambassadors, the group set off from the store and ran along the West Kowloon Waterfront Promenade, passing by iconic landmarks including the Hong Kong Palace Museum and Xiqu Centre, before returning to the store—covering a total distance of approximately 7 kilometers. Participants experienced the rich history and culture of the Tai Kok Tsui and West Kowloon areas while enjoying a relaxed run with scenic photo opportunities. The run also provided a chance to connect and share stories with brand ambassadors and fellow runners, making for a memorable Golden Week holiday.
After the run, participants returned to the store to recharge with local snacks and Bix electrolyte drinks. Exclusive Golden Week shopping discounts were also offered, adding to the festive atmosphere.
During the event, runners had the opportunity to test the brand's latest *RUNNER'S VOICE TANK*. Featuring vibrant color blocking that symbolizes moments of sunshine, the tank incorporates signature fragmented visual art effects, creating a unique artistic expression of a runner's voice. Made with lightweight and breathable mesh-blend fabric on both front and back, the tank is ideal for ultra-long-distance trail events such as the Oxfam Trailwalker. It is compatible with various types of trail running backpacks and won't cause chafing. The distinctive pattern is printed on both sides, adding a touch of personal style. True to the brand's sustainable ethos, the tank is crafted from 100% RPET yarn, made from recycled plastic bottles.
ARTY:ACTIVE extends its gratitude to all participants and looks forward to hosting more events that combine sport with community exploration, promoting a healthy and stylish lifestyle.